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Building With Metal

Building With Metal

Business40 episodes
Welcome to The Building with Metal Podcast, presented by McElroy Metal. Whether you're a contractor, architect, designer, or building owner, we're here to help you build better with metal. This is your source for insights and tips on metal roofing, metal walls, and metal building construction.
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Episode 40 - Why Metal Roofing? Insights from the Metal Roofing Alliance

Episode 40 - Why Metal Roofing? Insights from the Metal Roofing Alliance

22 min 51 sec
In Episode 40 of Building With Metal, I sit down with Rene Ramey, Executive Director of the Metal Roofing Alliance, to explore the growing popularity of metal roofing. With over 25 years in the industry, Rene shares insights into the benefits of metal roofing, including its sustainability, energy efficiency, and resilience against extreme weather. We discuss the impressive growth in market share, aiming for 20% by 2030, and the role of education in dispelling myths about metal roofing. We also touch on regional trends, insurance benefits, and the need for skilled contractors. Join us as we delve into why metal roofing is becoming the top choice for homeowners across the nation.
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Episode 39 Behind the Scenes of Digital Marketing with Todd Hockenberry

Episode 39 Behind the Scenes of Digital Marketing with Todd Hockenberry

29 min 2 sec
Join me on Episode 39 of Building With Metal as we delve into the world of digital marketing with our expert guest, Todd Hockenberry. With a career spanning over two decades, Todd shares his journey from sales to becoming a marketing and SEO consultant. We explore the evolution of inbound marketing, emphasizing the shift from interruptive ads to creating valuable content that naturally attracts customers. Todd also sheds light on the role of AI in marketing, its potential, and its limitations. We discuss the importance of SEO, particularly for contractors, and the significance of optimizing Google location pages and managing online reviews. Whether you're a contractor, architect, or building owner, this episode offers insights into enhancing your online presence and connecting with your audience in meaningful ways. Tune in to learn how to leverage digital marketing strategies effectively.
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Episode 38 Customer Service Challenges With Joe Corban

Episode 38 Customer Service Challenges With Joe Corban

20 min 48 sec
In Episode 38 of Building With Metal, I sit down with Joe Corban, Senior Director at McElroy Metal, to delve into the evolving landscape of customer service in the metal roofing industry. With over two decades at McElroy, Joe shares insights on common misconceptions about metal roofing, such as noise and cost, and highlights the industry's shift toward sustainability and the growing residential market. We discuss the challenges of on-site roll forming, the importance of proactive communication, and how McElroy prioritizes solving customer issues swiftly. Joe also touches on exciting advancements like drones and AI, which are reshaping efficiency and safety in the field. Join us for an engaging conversation on how McElroy Metal continues to adapt and thrive in a competitive market.
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Episode 37 An Architect's Perspective on Metal Roofing - Michael Hovar of Raba Kistner

Episode 37 An Architect's Perspective on Metal Roofing - Michael Hovar of Raba Kistner

24 min 26 sec
In Episode 37 of Building With Metal, I sit down with Michael Hovar, a senior architect from Raba Kistner, to explore the dynamic world of metal roofing from an architect's perspective. Michael shares insights on the driving forces behind re-roofing, including material wear and weather impacts. We delve into the integration of photovoltaic technology on roofs and the innovative solutions that avoid compromising roof integrity. Michael highlights the advancements in metal roofing, such as continuous rolled panels and rain screen technology, which offer architects a vast array of design possibilities. We also discuss the challenges of integrating metal roofs with other building systems and the role of BIM and AI in future architectural innovations. Join us for a deep dive into the evolving landscape of metal roofing and its exciting future.
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Episode 36 Best Practices in Lightning Protection and Metal Roof Construction

Episode 36 Best Practices in Lightning Protection and Metal Roof Construction

4 min 59 sec
In Episode 36 of Building With Metal, we delve into the best practices for lightning protection in metal roof construction. Contrary to popular belief, metal roofs don't attract lightning; in fact, they can be advantageous if properly installed. We discuss the four factors that increase the likelihood of a lightning strike: topography, building height, building size, and geography. I also explore how air terminals, commonly made of copper or aluminum, play a crucial role in safeguarding structures by directing lightning safely to the ground. Additionally, I highlight the importance of a complete lightning protection system and the benefits of using non-combustible, conductive materials. Tune in to learn how to make your next roofing project lightning-safe. For more insights, visit McElroy Metal online.
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